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   Chocolate: A Contemporary Confection | 1750—1910 Using Chocolate— In EUROPE and AMERICA, eventually solid chocolate for EATING became affordable to a MASS MARKET  Expensive handmade chocolate gave way to affordable mass-produced sweets.For hundreds of years, chocolate remained a pricey luxury for the upper classes. But new technologies made chocolate affordable to a much broader segment of society and opened up opportunities for culinary experimentation. Chocolate began to appear not only in its candy bar form, but also became much more popular as an ingredient in other confectionery sweets, such as cakes, pastries, and sorbets.  Advertising boosted public consumption of chocolate.While inventions made chocolate easier to produce, advertising made it something people craved. As chocolate products became cheaper to make and buy, advertisers introduced marketing campaigns aimed at more people, particularly women and children. Breakfast chocolate became a part of many people’s diets. And nibbling on chocolate bars was encouraged as a way to sustain energy, cure lethargy, and improve a host of other medical conditions. Continue to 1910—Today | Today’s Global Treat |
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