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   Stage 3: Manufacturing Chocolate Advertising ChocolateThe Industrial Revolution in the 18th and 19th century was a turning point for chocolate. A steady stream of technological innovations and creative advertising brought chocolate bars to the masses. While inventions made chocolate easier to produce, advertising made it something people craved. Chocolate ads targeted moms and kids. Advertisers introduced marketing campaigns aimed at more people, particularly women and children. Advertisements played to kids by depicting chocolate as fun, and to mothers by touting it as healthful. War introduced American soldiers to chocolate. The popularity of candy bars skyrocketed in the United States after World War I. Soldiers had acquired a taste for the sweet because it sustained them whenever their other food rations failed to arrive. And when these doughboys came home, they wanted more of their favorite food. By 1930, there were nearly 40,000 different kinds of chocolate bars.  Big names and beautiful packaging create big sales.As more and more people found chocolate affordable, it became part of popular culture. To help sell chocolate, companies have relied on fictional characters, movie stars, and sports heroes over the years. Fancy packaging and elaborate store window displays also became big business. Their elaborate designs distinguished one brand from another and helped to entice shoppers, encouraging them to splurge on a snack. Continue to The Chocolate Challenge |
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