Project Toolbox

Project Toolbox: Participatory Communication in South America

Because rural villagers are one of our primary audiences for conservation information, Project Toolbox provides training in the production of "small-format print media," or simple, poster-type materials that have large illustrations and less text. Following are some basic principles and ideas for the materials that we produce:

People "like us" are the narrators.
People appear as much as possible ("people like to look at people").
Open, fun layout invites potential readers.
Diagrams explain complex processes.
Infomation comes in sequential "chunks" (easier to read and understand).
Women depicted as active participants.
Simple black-and-white line drawings tell the story more quickly than photos, and are easier to reproduce.
Indigenous languages/bi-lingual versions help audiences develop reading skills (supports cultural survival).
Synthesis of local (indigenous) and scientific knowledge (content developed with help of community members).
Materials never "final", they continually improve with community/scientific input.

Samples of models and diagrams showing possible methods and strategies for community conservation and education.

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	Introduction \| Countries \| Training \| Strategies \| Links Project Toolbox has support from Gordon and Betty Moore Foundation.
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